About
Hi! I am Yu Hsin Wu.
A UI/UX Designer with 5+ years of experience designing hardware–software experiences, AI-powered products, and enterprise platforms. I help people understand complex information, navigate workflows, and interact with their devices.
Everyday behaviors spark my curiosity. Observing how people use the things around them helps me design technology that fits more naturally into their lives.
My background spans industrial design, concert stage design, and UX for smartphones, laptops, AI experiences, and enterprise platforms.
These experiences shape how I connect the wider context with interaction details, bringing physical controls, software, and device feedback together.
Collaboration across disciplines challenges my thinking and brings new perspectives. Through observation, making, and refinement, ideas become practical experiences that help people in everyday life.
HOW I WORK
01
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
02
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
03
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
04
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
05
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
06
Understand before
designing
Learn what people need to do, how they do it, and where they struggle.
EXPERIENCE
2023-2026.10
Senior UIUX Designer , ASUS
Commercial Computer Business Unit
Hardware–software experiences, AI features, and enterprise platforms; UX team coordination and shared design guidelines.
2022-2023.07
UIUX Designer , ASUS
Commercial Computer Business Unit
UX and interaction design for ROG smartphones, laptops, and accessories.
2018-2021.08
Concert Designer , B'in Live
Visual concepts and spatial design for 70+ concerts and live events.
2015-2017.09
Industrial Designer , KOTOBUKI Seating International
Seating design modifications in collaboration with engineering and manufacturing
teams.
EDUCATION
2022-2026.10
BA in Industrial Design
National Yunlin University of Science and Technology
AWARD
2025
Reddot Winner
AI ExpertMeet - AI Translated Subtitles
2024
IF Design Award
ROG Phone 8/9 - AniMe vision
2023
IF Design Award
ROG Phone 6 – AeroActive Cooler 6
Now I'm
Open to senior UI/UX roles
© 2026 YuHsin Wu